The Internet is changing the way companies do business, including an examination of the Digital Economy and the forces shaping the new media economy. This course will provide an introduction to the basics of electronic business. The course focuses on how eBusiness is carried out, including marketing, web design, and electronic retailing, as well as the advantages and disadvantages of this form of commerce, the infrastructures in place to support this type of electronic business, and the global economy within which it takes place.

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FEATURES

This nationally recognized e-commerce online certificate training course provides a comprehensive introduction to e-commerce methodologies and practices. This online e-commerce training program is only offered in partnership with major colleges and universities.

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TOPIC HIGHLIGHTS

1. Introduction to eBusiness
   1. The Digital Economy
   2. eBusiness Fundamentals
   3. Introduction to eBusiness Technologies
   4. The eBusiness Consumer
   5. Legal and Ethical Issues of eBusiness
   6. Business-to-Business eBusiness
2. Electronic Retailing
   1. eBusiness Transactions: Shopping Carts and Payment Options
   2. Tracking Customers
   3. Security Issues, Strategies, and Resources
   4. Interactive Communication with Customers and Partners
   5. Customer-Pleasing eService
   6. Know Your Competition
3. Introduction to eBusiness Web Design
   1. Web Design Strategies and Concepts
   2. Web Design Architectures and Infrastructures
   3. Web Design Tools I: HTML, XTL, Java, etc.
   4. Web Design Tools II: Plugins and Multimedia
   5. Personalization, Persuasion, and Related Design Strategies
   6. Web Design Trends: Preparing for the Future
4. eBusiness Marketing
   1. Introduction to Marketing Online
   2. eMarketing Strategies and Options
   3. eMarketing Resources
   4. Encouraging Customer Participation
   5. Creating Online Communities
   6. Customer Service and Marketing
5. eBusiness Infrastructures
   1. Introduction
   2. Ecommerce Industry Structures
   3. Alliances, Partners, Outsourcing
   4. Portals and Search Engines
   5. Governmental Structures and Resources
   6. Keeping Track of Innovations and Changes

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CERTIFICATE REQUIREMENTS

A 70% or better must be achieved in order to receive a Certificate of Completion.

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COURSE OBJECTIVES

The primary objective of this course is to introduce concepts, tools and approaches to eBusiness.

The course will help you to understand the ways in which companies use the Internet as a channel for conducting, and expanding, commerce.

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PDF BROCHURE

Please click here to download the PDF brochure for the Gatlin online courses offered by OCPE.

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WHO SHOULD ATTEND

The course will be implemented online as a series of readings and interactive learning activities. To increase understanding each module comes complete with links to key readings that are integrated into our learning activities. The learning activities are designed to strengthen the link between the instructional presentation and your learning process.

The course does presume some level of familiarity with computer and Internet technologies. You should be familiar with e-mailing, Web browsing, and basic computer operations.

Hilary McLellan, PhD, is a partner with the consulting firm McLellan Wyatt Digital, based in Saratoga Springs, New York and is a part-time George Mason University, OCPE, Gatlin instructor. She has been involved with digital media for over 20 years, including both design and business aspects of media. Her background encompasses business, science, technology, and the arts.

For several years she covered the virtual reality industry for Virtual Reality World and other publications. She has helped to implement conferences on emerging media in New York City, San Jose, and London. She has interviewed numerous scientists, engineers, and emerging media-virtual reality pioneers.

She has extensive experience developing and teaching classes and workshops online.

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1. How do I register for a Gatlin online course?

Gatlin does not offer courses directly to the public. It offers courses through George Mason University and other colleges and universities. Please contact our office at 703-993-2113 or click here for more information or to register for a course.

2. How much do Gatlin online courses cost?

To view the prices for all Gatlin courses that are offered by George Mason University, please click here.

3. Why do I have to take Gatlin courses through a participating school?

That is the only way Gatlin Education Services offers its courses. They do not deal directly with the public.

4. Do I have to travel to register for or to attend a Gatlin online course?

All Gatlin courses are delivered entirely online, so you do not have to go to a class or travel to a school. Please contact our office at 703-993-2113 or click here for more information or to register for a course.

5. How long does it take to complete a Gatlin course?

All of our Gatlin courses are asynchronous. You can start and finish the course at your own pace. Most courses are designed to be completed within 180 days. You may request an extension if you think you will need more time to complete a course. Please contact us at 703-993-2113 or click here if you have any questions or if you would like to register for a course.

6. Do I have to buy additional materials?

Please refer to the green Included Materials box located on the upper right hand side of this page. If materials are included in this course, they will be shipped by Gatlin to you via UPS ground service after you have registered for a course.

7. Can I get financial aid for Gatlin courses?

George Mason University offers financial assistance through the Sallie Mae Training Loan Program for qualifying students. Call 703-993-2113 for more information. GES also provides a loan opportunity for students (www.collegeloanapplication.com).

8. What happens when I complete the course?

If you obtain a final passing grade of 70% or greater in a course, we will award you a George Mason University certificate of completion.

9. Who will be my instructor?

Each student is paired up with a George Mason University, OCPE, Gatlin facilitator for one-on-one interaction. The facilitator will be available (by e-mail or by telephone) to answer any questions you may have and to provide feedback on your performance. All of our facilitators are successful working professionals in the fields in which they teach.

10. What are the system requirements in order to take an online course?

Please see the "PC requirements" section listed for individual courses.

11. When can I start the course?

You can register for a course at any time.

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