TOPIC HIGHLIGHTS

1. Financial and Accounting Management
   1. Introduction and Overview
   2. Importance of Financial Statements
   3. The Balance Sheet
   4. The Income Statement
   5. Statement of Cash Flows
   6. Financial Ratios
   7. Conclusion


2. Marketing Management
   1. Introduction and Overview
   2. Marketing Goals
   3. The Marketing Plan
   4. The Marketing Mix
   5. The Marketing Budget
   6. Marketing Implementation
   7. Technology and Marketing
   8. Summary


3. Strategic Management in Operations
   1. Introduction and Overview
   2. Definitions and Business Models
   3. Categories of Strategies
   4. Strategic Planning Models
   5. Creating Strategic Alternatives
   6. Implementation
   7. Conclusion


4. Legal Issues in Operations
   1. Introduction
   2. Sources of Law
   3. Agency and Employment Law
   4. Torts Law
   5. Sales and Products Liability
   6. Intellectual Property
   7. Ethics
   8. Summary


5. Legal Aspects of Contracts
   1. Introduction and Overview
   2. What is a Contract
   3. Elements of a Contract
   4. Duties and Obligations
   5. What is the Deal?
   6. Legal Representation
   7. Good Faith and Conclusion


6. Tax Issues
   1. Introduction
   2. Methods of Accounting
   3. Income and Expenses
   4. Depreciation
   5. Property Dispositions
   6. Types of Entities and Tax Returns
   7. Summary


7. Organizational Development and Change
   1. Introduction and Overview
   2. The Culture of an Organization
   3. Types of Culture
   4. Organizational Change
   5. The Human Side of Change and Resistance
   6. Summary


8. Negotiating Strategies
   1. Introduction
   2. Steps in Negotiating
   3. Tools in Negotiating
   4. Types of Negotiations
   5. Personality Types
   6. Preparing for Negotiations
   7. BATNA and Summary


9. Business Best Practices
   1. Introduction and Overview
   2. Definitions
   3. Questions for Discussion
   4. Benchmarking
   5. Resources
   6. Understanding the Process
   7. Conclusion


10. Organization Leadership and Decision-Making
    1. Introduction and Overview
    2. What is a Leader
    3. Sources of Power in Leadership
    4. Leadership Theories
    5. Transformational Leaders
    6. Decision-Making and Empowerment
    7. Accountability
    8. Summary


11. Project Management for Executives
    1. Modern Project Management
    2. Project Management Context
    3. Project Management Life Cycle
    4. Successful Project Managers
    5. Project Management Methodology
    6. Project Management Processes and Practices


12. Seven Management Disciplines
    1. Introduction and Overview
    2. Strategy Management
    3. Human Resource Management
    4. Technology Management
    5. Production and Operations Management
    6. Sales and Marketing Management
    7. Financial Management
    8. Risk Management
    9. Summary


13. Project Management for Executives

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CERTIFICATE REQUIREMENTS

A 70% or better must be achieved in order to receive a Certificate of Completion.

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COURSE OBJECTIVES

. Understand financial and accounting terms
. Know the marketing process, including the role of ethics and technology
. Develop practical and managerial skills
. Explore some of the most important topics in running a business in accordance with legal requirements
. Learn the basic tax issues that are important to the following types of businesses: a sole proprietorship, partnership or corporation
. Understand the process of negotiating, evaluating negotiation styles and successful negotiation strategies
. Know the seven management disciplines essential to management and business success

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PDF BROCHURE

Please click here to download the PDF brochure for the Gatlin online courses offered by OCPE.

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WHO SHOULD ATTEND

Students should have basic keyboarding and computer skills, and be comfortable navigating the Internet. They must also have an understanding of a word-processing computer program (Microsoft Word recommended), and have e-mailing capabilities.

This program is intended for anyone interested in developing his or her management skills.

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Katherine Squires Pang, J.D., LL.M., M.Ed Founder/President and Chief Knowledge Officer, EdWay Online
Dr. Pang received her B.A. in 1980 from Clark University, her J.D. from the University of Dayton Law School in 1982, her LL.M in Taxation from Georgetown University Law School in 1983 and her M.Ed from the University of Texas in 2001. She has practiced law with national law firms since 1983, ran for the United States Senate in California in 1994 and was appointed by Governor Wilson as a Commissioner to the WCAB from 1994 to 1996. Dr. Pang has served as an adjunct faculty member in the Graduate School of Management at the University of Texas, Dallas and has been an adjunct faculty member in the law and business schools of many universities including the Stern School of Business at New York University, Pepperdine University, USC, Golden Gate University and the University of California, Irvine.

Dr. Pang not only has over 20 years of law firm experience but has also founded several companies including LawPrep, Inc./ LawPrep Press, Inc., Legal EdNet.com and EdWay Online. From 1989 to 1996, Dr. Pang authored over six books, videos and interactive CD-ROMs. Dr. Pang was also the Manager, Firmwide Practice Section Development, Training and Forms for Akin, Gump, Strauss, Hauer & Feld, L.L.P. Dr. Pang has experience providing multimedia and interactive distributed learning to working professionals, as well as adult learners in law and business, via a variety of technologies including video streaming and online-conferencing (Webcasts, synchronous and asynchronous threaded discussion boards and chat rooms) via the Internet, satellite, ISDN-based videoconferencing an CD-ROM.

Dr. Pang has been a speaker at the MEC 2001 Conference: Turning a New Page in Educational Technologies, sponsored by Arizona State University; the 2001 Conference on Training and Knowledge Management: Moving Beyond Training, sponsored by Generation 21 Learning Management Systems; and various other e-learning conferences. She has design, development, implementation, and managerial experience in educational multimedia course design and development, including experience with instructional design and educational technologies. She has been responsible for course design and delivery using Macromedia Director, Windows Media Player, FrontPage, PowerPoint, Blackboard, Prometheus, WebCT, Webboard and a host of other proprietary platforms. She also has experience with digital video, MPEG, MOV and AVI Files.

Katrina McBride
Katrina McBride's career reflects extensive experience in organizational leadership, marketing strategies, and market development in multi-national corporate environments and as an independent consultant. Her leadership abilities have been utilized by employers and clients to develop new programs and functional areas as well as in the re-organization of resources with aggressive deadlines. She has positively impacted revenue and customer satisfaction for large, global organizations and for small to mid-sized businesses that are experiencing changes as a result of rapid growth or restructuring, so that they can maintain their competitive positions.

In director-level positions for Nortel Networks, Katrina was engaged to develop, define, and implement strategies for competitive intelligence, sales support, emerging markets, lead generation, and customer relationship management. Sought after as trainer, speaker, and facilitator, Katrina develops and presents professional education courses in leadership development, team strategies, strategic marketing, organizational leadership, and change planning.

She is an active member of the American Marketing Association, the American Management Association, the Society for Human Resources Management, and the Aircraft Owners & Pilots Association. She has also served on the Board of Directors of the Dallas Chapter of the National Association of Women Business Owners.

Katrina holds an MA in organizational management and a BS in psychology as well as certifications in mid-management leadership and marketing. She is also a trained dispute mediator.

Jerry L. Partridge, PMP
Jerry L. Partridge received his Masters Degree in Business Management from Central Michigan University, and a Bachelors of Science Degree in Mechanical Engineering from Texas A&M University. He is also a Certified Project Management Professional.

Jerry's experience includes a number of successes. He has been a Project and Program Manager for Enterprise Project Management Office (EPMO) where he oversaw activities for a major retail organization, developed, updated and delivered project management courses and coached and mentored fellow project managers. In enterprise resource management, he was part of the implementation team. He performed governance activities and analyses, and collaborated in developing and integrating standard practices.

Jerry is also a certified instructor for IBM's project management courses. He has hosted university seminars for business professionals seeking project management certification. He was a Volunteer Subject Matter Expert on the international team to draft the 2004 update to the Project Management Body of Knowledge (PMPOK). He was the Team Leader to develop a practice standard for Earned Value Management Systems (EVMS) for the Project Management Institute (PMI). Jerry was a Subject Matter Expert (SME) for two clients aligning project management courses to the 2004 PMBOK. He was also the SME for PMI's development team, which drafted the Program Management Practice Standard.

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1. How do I register for a Gatlin online course?

Gatlin does not offer courses directly to the public. It offers courses through George Mason University and other colleges and universities. Please contact our office at 703-993-2113 or click here for more information or to register for a course.

2. How much do Gatlin online courses cost?

To view the prices for all Gatlin courses that are offered by George Mason University, please click here.

3. Why do I have to take Gatlin courses through a participating school?

That is the only way Gatlin Education Services offers its courses. They do not deal directly with the public.

4. Do I have to travel to register for or to attend a Gatlin online course?

All Gatlin courses are delivered entirely online, so you do not have to go to a class or travel to a school. Please contact our office at 703-993-2113 or click here for more information or to register for a course.

5. How long does it take to complete a Gatlin course?

All of our Gatlin courses are asynchronous. You can start and finish the course at your own pace. Most courses are designed to be completed within 180 days. You may request an extension if you think you will need more time to complete a course. Please contact us at 703-993-2113 or click here if you have any questions or if you would like to register for a course.

6. Do I have to buy additional materials?

Please refer to the green Included Materials box located on the upper right hand side of this page. If materials are included in this course, they will be shipped by Gatlin to you via UPS ground service after you have registered for a course.

7. Can I get financial aid for Gatlin courses?

George Mason University offers financial assistance through the Sallie Mae Training Loan Program for qualifying students. Call 703-993-2113 for more information. GES also provides a loan opportunity for students (www.collegeloanapplication.com).

8. What happens when I complete the course?

If you obtain a final passing grade of 70% or greater in a course, we will award you a George Mason University certificate of completion.

9. Who will be my instructor?

Each student is paired up with a George Mason University, OCPE, Gatlin facilitator for one-on-one interaction. The facilitator will be available (by e-mail or by telephone) to answer any questions you may have and to provide feedback on your performance. All of our facilitators are successful working professionals in the fields in which they teach.

10. What are the system requirements in order to take an online course?

Please see the "PC requirements" section listed for individual courses.

11. When can I start the course?

You can register for a course at any time.

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