TOPIC HIGHLIGHTS

1. Non-Profit Management and Governance
   1. Managment and Leadership
   2. Finance
   3. Legal Issues
   4. Public Relations
   5. Board Relationships
   6. Evaluation
   7. Organization and Development
   8. HR Issues
   9. Governance


2. Strategic Management in Operations
   1. Introduction and Overview
   2. Definitions and Business Models
   3. Categories and Strategies
   4. Strategic Planning Models
   5. Creating Strategic Alternatives
   6. Implementation
   7. Conclusion


3. Financial/Accounting Management
   1. Introduction and Overview
   2. Importance of Financial Statements
   3. The Balance Sheet
   4. The Income Statement
   5. Statement of Cash Flows
   6. Financial Ratios
   7. Conclusion


4. Marketing Management
   1. Introduction and Overview
   2. Marketing Goals
   3. The Marketing Plan
   4. The Marketing Mix
   5. The Marketing Budget
   6. Marketing Implementation
   7. Technology and Marketing
   8. Summary


5. Legal Issues in Operations
   1. Introduction
   2. Sources of Law
   3. Agency and Employment Law
   4. Torts Law
   5. Sales and Products Liability
   6. Intellectual Property
   7. Ethics
   8. Summary


6. Fundraising Fundamentals
   1. Fund Raising
   2. Marketing
   3. Locating Funding Sources
   4. Effective Writing
   5. Successful Proposals
   6. Current Trends
   7. Managing Products
   8. Annual Giving Campaigns
   9. Corporate Sponsorships
   10. Major Donors
   11. Foundation and Government Grants
   12. Planned Giving
   13. Special Events
   14. Capital Campaigns


7. Organizational Leadership and Decision-Making
   1. Introduction and Overview
   2. What is a Leader
   3. Sources of Power in Leadership
   4. Leadership Theories
   5. Transformational Leaders
   6. Decision-Making and Empowerment
   7. Accountability
   8. Summary


8. Budgeting Essentials
   1. Introduction
   2. The Concept of Budgeting
   3. Activity Based Budgeting
   4. Factors to Consider in Budgeting
   5. Production Planning
   6. Inventory
   7. Sample Budget and Summary


9. Persuasive Communication
   1. Introduction
   2. Fundamentals of Communication
   3. Knowing the Audience
   4. The Power of Listening
   5. Credibility of the Speaker
   6. Evidence in Persuasion
   7. Emotion in Persuasion
   8. Organizing the Argument
   9. Summary


10. Negotiating Strategies
    1. Introduction
    2. Steps in Negotiating
    3. Tools in Negotiating
    4. Types of Negotiations
    5. Personality Types
    6. Preparing for Negotiations
    7. BATNA and Summary

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CERTIFICATE REQUIREMENTS

A 70% or better must be achieved in order to receive a Certificate of Completion.

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COURSE OBJECTIVES

. Examine the fundamental principles of non-profit management, as well as the roles and responsibilities of the nonprofit board of directors and the management team
. Develop the practical and managerial skills necessary to successfully plan for operational success
. Understand financial and accounting terms
. Know the details of the entire marketing process, including the role of ethics and technology
. Learn the employment law, compliance and regulatory requirements, as well as licensing, permits and taxes
. Examine the essential aspects of fundraising, and how to maximize fundraising opportunities
. Develop a successful leadership style
. Learn the fundamentals of the budgeting process
. Gain confidence and improve communication skills
. Explore the process of negotiating, evaluate negotiation styles and consider successful negotiation strategies for most environments

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PDF BROCHURE

Please click here to download the PDF brochure for the Gatlin online courses offered by OCPE.

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WHO SHOULD ATTEND

Students should have basic computer skills and be comfortable navigating the internet. They must also have an understanding of a word-processing computer program (Microsoft Word recommended), and have e-mailing capabilities.

This program is intended for anyone interested in developing their non-profit management skills.

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Katherine Squires Pang, JD, LLM., MEd Founder/President and Chief Knowledge Officer, EdWay Online

Dr. Pang received her BA in 1980 from Clark University, her JD from the University of Dayton Law School in 1982, her LLM in Taxation from Georgetown University Law School in 1983 and her MEd from the University of Texas in 2001. She has practiced law with national law firms since 1983, ran for the United States Senate in California in 1994 and was appointed by Governor Wilson as a Commissioner to the WCAB (Workers' Compensation Appeals Board) from 1994 to 1996.

Dr. Pang has served as an adjunct faculty member in the Graduate School of Management at the University of Texas, Dallas and has been an adjunct faculty member in the law and business schools of many universities including the Stern School of Business at New York University, Pepperdine University, University of Southern California, Golden Gate University and the University of California, Irvine.

Dr. Pang not only has over 20 years of law firm experience but in 1989 founded several companies including, LawPrep, Inc., LawPrep Press, Inc., Legal EdNet.com and EdWay Online. From 1989 to 1996, Dr. Pang authored over six books, videos and interactive CD-ROMs. Dr. Pang was also the Manager for Firmwide Practice Section Development, Training and Forms of Akin, Gump, Strauss, Hauer & Feld, L.L.P. Dr. Pang has experience providing multimedia, interactive distributed learning to working professions, as well as adult learners in law and business, via a variety of technologies including video streaming and online-conferencing (Webcasts, synchronous and asynchronous threaded discussion boards and chat rooms) via the Internet, satellite, ISDN-based videoconferencing and CD-ROM.

Dr. Pang has been a speaker at the MEC (Microsoft Enterprise Conference) 2001 Conference: Turning a New Page in Educational Technologies sponsored by Arizona State University, the 2001 Conference on Training and Knowledge Management: Moving Beyond Training sponsored by Generation 21 Learning Management Systems and a speaker at various other e-learning conferences.

She has design, development, implementation and managerial experience in educational multimedia course design and development including experience with instructional design and educational technologies. She has been responsible for the course design and delivery using Macromedia Director, Windows Media Player, FrontPage, PowerPoint, Blackboard, Prometheus, WebCT, Webboard and a host of other proprietary platforms. She also has experience with digital video, MPEG, MOV and AVI Files.

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1. How do I register for a Gatlin online course?

Gatlin does not offer courses directly to the public. It offers courses through George Mason University and other colleges and universities. Please contact our office at 703-993-2113 or click here for more information or to register for a course.

2. How much do Gatlin online courses cost?

To view the prices for all Gatlin courses that are offered by George Mason University, please click here.

3. Why do I have to take Gatlin courses through a participating school?

That is the only way Gatlin Education Services offers its courses. They do not deal directly with the public.

4. Do I have to travel to register for or to attend a Gatlin online course?

All Gatlin courses are delivered entirely online, so you do not have to go to a class or travel to a school. Please contact our office at 703-993-2113 or click here for more information or to register for a course.

5. How long does it take to complete a Gatlin course?

All of our Gatlin courses are asynchronous. You can start and finish the course at your own pace. Most courses are designed to be completed within 180 days. You may request an extension if you think you will need more time to complete a course. Please contact us at 703-993-2113 or click here if you have any questions or if you would like to register for a course.

6. Do I have to buy additional materials?

Please refer to the green Included Materials box located on the upper right hand side of this page. If materials are included in this course, they will be shipped by Gatlin to you via UPS ground service after you have registered for a course.

7. Can I get financial aid for Gatlin courses?

George Mason University offers financial assistance through the Sallie Mae Training Loan Program for qualifying students. Call 703-993-2113 for more information. GES also provides a loan opportunity for students (www.collegeloanapplication.com).

8. What happens when I complete the course?

If you obtain a final passing grade of 70% or greater in a course, we will award you a George Mason University certificate of completion.

9. Who will be my instructor?

Each student is paired up with a George Mason University, OCPE, Gatlin facilitator for one-on-one interaction. The facilitator will be available (by e-mail or by telephone) to answer any questions you may have and to provide feedback on your performance. All of our facilitators are successful working professionals in the fields in which they teach.

10. What are the system requirements in order to take an online course?

Please see the "PC requirements" section listed for individual courses.

11. When can I start the course?

You can register for a course at any time.

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